TODD WILSON  

Non-Profit Professional

PHONE: 615.669.8633 | FAX: 615.523.8633 | EMAIL: todd@toddwilson.info | WEB: www.toddwilson.info

CORE COMPETENCIES

Marketing Public Relations Social Media Media Relations Strategic and Tactical Planning Managing People and Projects

Mentoring, Coaching, and Training P/L Management Budget Prep and Forecasting Financial Development Desktop Publishing Board Governance

Business Development Event/Conference Planning Research and Data Gathering Contract Negotiations Continuous Learner Web Development

SUMMARY OF SKILLS & EXPERTISE

Identifying and pursuing strategic business opportunities through partnerships and/or alliances; Consensus building in complex, diverse settings; Ability to think and operate strategically; Strong, crisp speaker and communicator, comfortable presenting winning presentations to, and engaging with, all levels of business and community leaders; Persuasive skills, written and verbal; Developing and creating communication strategies that consider all stakeholders and are aligned with organizational priorities, messaging, and objectives; Incubating solutions to organizational problems;

Donor identification, cultivation, solicitation, stewardship, and follow-up; selecting the right person to ask the right person, at the right time, for the right amount, in the right way, for the right reason; Utilizing social media marketing to identify, reach, and mobilize important brand advocates; Ability to identify market segments, niches, and potential markets; Identifying and fulfilling customer needs; Enthusiasm, self motivation, and a positive attitude; Proficient in Microsoft Word, Publisher, Powerpoint, Excel, Outlook, and Adobe Acrobat;

WORK HISTORY

Executive Director
The Nashville Singers, Inc. - Nashville, TN (October 2008 to Present)
Accomplishments: Co-founded this Tennessee non-profit corporation and performing arts organization; served on the board for two years as Vice-President of Marketing and Public Relations before being promoted to Executive Director; utilized social media advertising to generate 5.5MM ad impressions, and 2500 visits to website, yielding 44% of membership inquiries, 26% of guests, and 42% of new members; increased web traffic by 500%, membership by 267%, and annual revenue by 620%; created, maintained, and developed content for 50-page website; published weekly email newsletter distributed weekly; designed and published a 24-page concert program; dramatically increased size of mailing list; secured in-kind sponsors to reduce expenses; secured leadership development grant; recruited advisory board of 12 community leaders; created a music education grant and scholarship program; produced first audio recording; produced public concert that attracted almost 400 attendees from 37 cities in seven states; created mission, vision, strategic plan, budget, bylaws and board policies; mentored leaders and members; secured media sponsor package valued at over $18,000; created audio and video PSAs, brochure, fund development documents, and an EPK;

Marketing & Public Relations Consultant
Boys & Girls Clubs of Middle Tennessee - Nashville, TN (2010)
Accomplishments: Secured Grammy-winning singer to film multiple PSAs; utilized email marketing, public relations, and social media to promote an event that exceeded budget in attendees and revenue over previous year, utilizing 50% fewer staff hours; upgraded quality of printed program while lowering costs; secured “in kind” sponsors to donate event related services; secured donation of an acoustic guitar from Gibson and had the instrument autographed by Taylor Swift; secured over $12K in donations for live and silent auctions;  

President, Webmaster, Newsletter Editor
Harborview Homeowners Association - Nashville, TN (2009 to Present)
Accomplishments: Increased annual revenues by $20K; secured first homeowner-elected board in many years; conducted reserve study, upgraded signage, pool deck and bridge, adopted new vision and mission; drafted new strategic planning framework document; created and maintained new website; published quarterly newsletter;

Director of Marketing
Barbershop Harmony Society - Nashville, TN (2004-2009)
Accomplishments: Opened international conference to the public, creating a new revenue stream that generated $300K in first four years; leveraged digital assets to create a new revenue stream yielding over $15K in the first two years; deployed media campaigns that brought unique stories to broadcast audiences numbering in the millions; supervised media relations for publicly awarding honorary membership to Bill Gaither and the Oak Ridge Boys, as well as media events, special appearances, interviews and feature stories; partnered with Disney to host an event at Disneyland, and to present a Lifetime Achievement Award to a Disney act; generated local coverage and national stories in major print, radio, television, and online media, including the Wall Street Journal, Spin Magazine, CNN, NPR, XM Satellite Radio, The Saturday Evening Post, Dallas Morning News, Denver Post, Indianapolis Star, Salt Lake Tribune, and The Tennessean; produced a concert featuring the Mormon Tabernacle Choir and other ensembles which drew a live audience of 14,000 and was broadcast globally; utilized social media to promote events, generating ROI of $25 for every dollar invested; supervised development and maintenance of one content, and one e-commerce site containing hundreds of pages, and generating 2.5 million page views annually; participated in organizational re-branding, including updated brand name and logo; planned and facilitated dozens of Leadership Roundtable meetings in 11 states to conduct a gap analysis and to share best practices and tools with local business units and unit leaders; upgraded quality of national magazine with 30K subscribers; initiated first national advertising campaign which attracted 3000 potential members to chapters across North America; managed four direct reports, and an annual budget of $2MM;

Sales Manager and Media Consultant
Texas Job Connection - Richardson, TX (2003-2004)
Accomplishments: Increased sales of recruitment advertising from team of seven representatives by 53%;

Chairman - Planning & Program Development Group, Member of Board Management Council
Barbershop Harmony Society - Kenosha, WI (2002 to 2004)
Accomplishments: Board position involved in conducting growth and brand awareness studies; introduced metrics to measure ROI on programs managed by committees and staff; executed research-based decision to adopt a more contemporary DBA name; directly involved in the interviewing and hiring a “change agent” CEO; formulated and monitored strategic framework, vision, mission, board directives, strategies, overall goals and oversight of $6MM annual budget;

Regional Sales Manager
Thompson Creative - Dallas, TX (1999-2003)
Accomplishments: Increased sales of radio jingle/ID packages, commercials and production music to radio stations in a 20-state territory by an average of 11% per year; top producer 2000 and 2001;

VOLUNTEER PROJECTS: Conducted a SWOT analysis and created business or marketing plans for various NPOs, including Safe Haven, YWCA of Middle Tennessee, Boys & Girls Clubs of Middle Tennessee, Tennessee Women’s Theater Project, and the framework for a leadership development program for 94FM, The Fish;

EDUCATION & TRAINING: Strayer University (Nashville, TN), Palm Beach Community College (Lake Worth, FL), North Texas State University (Denton, TX), 36 hours of marketing and organizational management training from the American Society of Association Executives; 60 hours of training from the Nashville Center for Non-Profit Management executive leadership and fundraising;

AWARDS RECEIVED: (National) Public Relations Award, (Regional) Award of Excellence, Hall of Fame; (Local) Member of the Year, President’s Award, Meritorious Service Award, Sales Leader of the Month;

PROFESSIONAL AND OTHER AFFILIATIONS: American Society of Association Executives, National Academy of Recording Arts & Sciences, National Society of Collegiate Scholars, American Society of Composers, Authors & Publishers, Gospel Music Association, Contemporary A Cappella Society of America, Barbershop Harmony Society, Association of International Champions, Chorus America;