TODD WILSON

CELL: 214.533.5419
FAX: 615.523.8633
WEB: www.toddwilson.info
EMAIL: todd@toddwilson.info

PROFILE/OBJECTIVE:

Innovative and energetic visionary with seven years of non-profit leadership experience, seeks executive or director-level marketing, public relations, or development position, preferably in the non-profit sector;

CORE COMPETENCIES:

SUMMARY OF SKILLS & EXPERTISE:

RECENT ACCOMPLISHMENTS

Financial Development:

• Opened conference events to the public, creating new revenue stream that generated $300K in first four years;
• Leveraged digital assets to create a new revenue stream yielding over $15,000 in first two years, via distribution through iTunes and other download platforms in 21 countries;

Marketing and Communication:

• Utilized social media marketing to promote events, generating ROI of $25 for every dollar invested;
• Supervised development of two websites involving hundreds of pages, and 2.5 million annual page views;
• Participated in organizational re-branding, including updated brand name and logo;

Public Relations and Media;

• Supervised and deployed media campaigns promoting international conventions, bringing unique stories to broadcast audiences numbering in the millions;
• Supervised media relations for publicly awarding honorary membership to Bill Gaither and the Oak Ridge Boys, including media events, special appearances, interviews and feature stories;
• Partnered with Disney to host an event at Disneyland, and to present a Lifetime Achievement Award to the Dapper Dan’s, celebrating 50 years in show business;
• Authored comprehensive press kits, backgrounders, media advisories focusing on compelling personal stories; generated local coverage and national stories in major print, radio, television, and online media, including the Wall Street Journal, Spin Magazine, CNN, NPR, XM Satellite Radio, The Saturday Evening Post, Dallas Morning News, Denver Post, Indianapolis Star, Salt Lake Tribune, and The Tennessean;
• Developed events to generate media coverage, including a concert featuring the Mormon Tabernacle Choir and other ensembles; The event drew a live audience of 14,000 and was broadcast globally;

Leadership Development:

• Coordinated and facilitated dozens of Leadership Roundtable meetings in 11 states to conduct a gap analysis and to share best practices and tools with local business units and unit leaders;

WORK HISTORY

2010                                                                                        

BOYS & GIRLS CLUBS OF MIDDLE TENNESSEE (Nashville, TN)

Marketing & Public Relations Consultant: Event planning and promotion, project management, web development, financial development, corporate communications, public and media relations;

2004 to 2009                                                                        

BARBERSHOP HARMONY SOCIETY (Nashville, TN and Kenosha, WI)

Director of Marketing: Creation, implementation, and monitoring of annual plans; Staff liaison to three volunteer committees; Media placement for top-tier groups; Member of editorial board responsible for publishing national magazine; Created leadership development curriculum; Taught classes in PR, marketing, and strategic planning; Recruited, interviewed, hired, trained, monitored staff productivity, and conducted annual evaluations; Managed four direct reports, and annual budget of $2M; Creative director for numerous ads, collateral materials, radio/TV PSAs, worked with graphic artists for more complex projects; Placed numerous media buys locally and nationally; Supervised the design of numerous logos for various programs and events; Concurrent with duties described above, from 2004 to 2006 also served as Director of Membership;

2002 to 2004                                                                                                                 

BARBERSHOP HARMONY SOCIETY (Kenosha, WI)

Chairman of the Planning & Program Development Group, Member of the Board Management Council (BMC) Formulating and overseeing the strategic framework, vision, mission, board directives, strategies, overall goals and supporting budgets; Responsible for supervising the drafting of the annual strategic framework/planning document; Provided guidance to staff, committees and task forces in the preparation of the annual operating plan and $6M budget. ACCOMPLISHMENTS: Involved in conducting growth and brand awareness studies, contracting with Harris Interactive and Qualcore; Introduced new metrics to measure ROI on various programs managed by committees and staff; Made research-based decision to adopt a more contemporary DBA name; Directly involved in the interviewing and hiring a “change agent” CEO;

2003 to 2004                                                                                                                                 

TEXAS JOB CONNECTION (Richardson, TX)

Sales Manager and Media Consultant: Interviewing, hiring, and managing and motivating a sales team of seven representatives, selling display recruitment advertising to companies large and small; ACCOMPLISHMENTS: Increased average monthly sales from 2003 to 2004 by 53%;

1999 to 2003                                                                                                                                                     

THOMPSON CREATIVE (Dallas, TX)

Regional Sales Manager: Marketing radio jingle/ID packages, commercials and production music to radio stations in a 20-state territory; Designed and created many of the company’s marketing materials; ACCOMPLISHMENTS: Increased sales by an average of 11% per year; Top producer 2000 and 2001;

EARLY CAREER SUMMARY: Business owner in wireless telecommunications industry, managing as many as 11 direct reports; Field sales of office equipment, including copiers, fax machines, computers, and money processing equipment;

TECHNOLOGY: Microsoft Word, Publisher, Powerpoint, Excel, Outlook, Photoscape, Adobe Acrobat, ACT, Aptify;

EDUCATION: Strayer University (Nashville, TN), Palm Beach Jr. College (Lake Worth, FL), North Texas State University (Denton, TX), 36 hours of marketing and organizational management classroom training at American Society of Association Executives national conferences;

AWARDS RECEIVED: (National) Public Relations Award, (Regional) Award of Excellence, Hall of Fame; (Local) Member of the Year, President’s Award, Meritorious Service Award;

COMMUNITY OUTREACH/VOLUNTEER WORK: Delivered commencement address to Westwood College graduates; Conducted SWOT analysis and created business or marketing plans for Safe Haven, YWCA of Middle Tennessee, Boys & Girls Clubs of Middle Tennessee, Tennessee Women’s Theater Project, and a leadership development program for 94.1 FM, The Fish; Founder, Board Member, Director of Music, and Webmaster for Nashville Singers; President of the Harborview HOA;

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To schedule an interview with Todd, call 214.533.5419 or email  todd@toddwilson.info