TODD WILSON
CELL: 214/533-5419
FAX: 615/523-8633
WEBSITE: www.toddwilson.info
EMAIL: todd@toddwilson.info
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INTRODUCTION
My name is Todd Wilson. I have over 20 years of experience in management, marketing, and communications, and have been active and accomplished in the leadership of a non-profit organization for over seven years.
Before the downturn in the economy and a financial crisis led to the elimination of three departments, I served on the leadership of the Barbershop Harmony Society for over seven years, including almost three years on the Board of Directors and almost five years on the staff as Director of Marketing. Concurrent with those duties, from 2004 to 2006 I also served as Director of Membership. I managed four direct reports, worked with almost 1000 volunteer leaders across the USA and Canada, and was responsible for creating and managing an annual budget of $2M.
As with many non-profits, resources were limited and we had to wear many hats:
- Created and produced events to generate media coverage; One event drew an audience of 14,000 people and was broadcast around the globe;
- Raised $300,000 through the production and promotion of concert events in conjunction with our international convention.
- Raised $15,000 through a partnership with Naked Voice Records and iTunes;
- Supervised and deployed media campaigns that brought unique stories to broadcast audiences numbering in the millions;
- Created social media marketing campaigns that generated a return of $25 for every dollar invested;
- Supervised media relations for public events honoring folks like Bill Gaither, the Oak Ridge Boys and even the Dapper Dans of Disneyland;
- Served as primary spokesman and media contact;
- Contributing member of the editorial board responsible for publishing bi-monthly magazine;
- Produced numerous radio and television spots, and placed media buys both locally and nationally;
- Created press kits, backgrounders, and media advisories which generated local and national stories in major print, radio, television, and online media;
- Produced professional voice-overs and provide narration for commercials and multimedia presentations;
- Taught classes on strategic planning, marketing, and public relations;
- Supervised the design of hundreds of display ads and logos for a variety of programs and events;
Prior to my most recent position, I spent one year directing the sales of print advertising for the largest employment newspaper in the Dallas/Fort Worth market, four years managing a 20-state territory selling radio jingles and IDs, and 14 years in telecommunications. Ten of those years I ran my own business and managed as many as 11 direct reports.
I am a member of several national organizations and have utilized this membership to network with other association executives, explore strategic alliances, and to stay in touch with current best practices. This has led me to become quite skilled at incubating solutions to organizational problems.
Sound leadership is critical to the success of any organization. If you are looking for a passionate and visionary professional with proven leadership experience in an international organization, contact me for an interview today.
All the best,
Todd Wilson
214.533.5419
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RESUME
TODD WILSON
PROFILE: Passionate and visionary marketing and PR professional with 15+ years experience; active and accomplished in leadership of an international non-profit organization for over seven years;
SUMMARY OF SKILLS & EXPERTISE:
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· Strong, crisp communicator, comfortable presenting to, and engaging with, high-level leaders; · Incubating solutions to organizational problems; · Ability to identify market segments, niches, and potential markets; · Social media marketing to identify, reach, and mobilize important brand advocates; · Project management; · Financial development; |
· Identifying and pursuing strategic business opportunities through partnerships and/or alliances; · Working with others to translate ideas into action; · Consensus building in complex, diverse stakeholder settings; · Business development – identifying and fulfilling customer needs; · Board governance and change management; · Process optimization; |
· Public relations, media affairs, and public speaking; · Persuasive skills, written and verbal; · Operational and strategic planning; · Budget preparation and forecasting; · Assuming full P/L responsibility; · Event/conference planning, budgeting, and promotion; · Research/data gathering; · Contract negotiations; |
RECENT WORK HISTORY
2004 to 2009
BARBERSHOP HARMONY SOCIETY (Nashville, TN and Kenosha, WI)
Director of Marketing: Responsibilities included charting the organization’s marketing, public relations, publications, and merchandising vision; Creation, implementation, and monitoring of annual project plans; Staff liaison to three volunteer committees; Media placement for top-tier groups; Contributing member of editorial board responsible for publishing bi-monthly national magazine; Created leadership development curriculum; Taught classes in marketing, public relations, and strategic planning; Recruiting, interviewing, hiring, training, monitoring staff productivity, and conducting annual evaluations; Managed four direct reports, and an annual budget of $2M; Creative director for numerous ads, collateral materials, radio and TV spots, working with graphic artists for more complex projects; Placed numerous media buys both locally and nationally; Supervised the design of numerous logos for various programs and events; Concurrent with duties described above, from 2004 to 2006 also served as Director of Membership;
SUMMARY OF ACCOMPLISHMENTS:
Marketing Analysis and Communication:
- Utilized social media marketing (Web 2.0) to promote events, merchandising and programs, generating ROI of $25 for every dollar invested;
- Participated in organizational re-branding, including updated brand name and logo;
- Supervised development of two websites involving hundreds of pages, and 2.5 million annual page views;
Public Relations and Media;
- Supervised and deployed media campaigns promoting international conventions, bringing unique stories to broadcast audiences numbering in the millions;
- Supervised media relations for publicly awarding honorary membership to Bill Gaither and the Oak Ridge Boys, including media events, special appearances, interviews and feature stories;
- Partnered with Disney to host an event at Disneyland, and to present a Lifetime Achievement Award to the Dapper Dan’s, celebrating 50 years in show business;
- Authored comprehensive press kits, backgrounders, media advisories focusing on compelling personal stories which generated generous local coverage and national stories in major print, radio, television, and online media, including the Wall Street Journal, Spin Magazine, CNN, NPR, CTV, XM Satellite Radio, The Saturday Evening Post, Los Angeles Times, Dallas Morning News, Denver Post, Indianapolis Star, Salt Lake Tribune, and The Tennessean;
- Developed events to generate media coverage, including a concert featuring the Mormon Tabernacle Choir and other ensembles; The event drew a live audience of 14,000 and was broadcast globally;
Financial Development:
- Opened conference events to the public for the first time resulting in the sale of some 16,000 event tickets generating over $300,000;
- Partnered with a record label to secure online distribution of music on iTunes and 50 other major download platforms in 21 countries around the globe. Realized over 200,000 music downloads or audio streams, yielding over $15,000;
- Directed online, catalog, and retail merchandising operations, generating $1M in sales annually;
Leadership Development:
- Coordinated and facilitated dozens of Leadership Roundtable meetings in 11 states to conduct a gap analysis and to share best practices and tools with local business units and unit leaders;
Membership Development
- Developed and worked with 300+ local volunteer chapters to implement two different North American membership campaigns, leading to the recruitment of thousands of new members;
2002 to 2004
BARBERSHOP HARMONY SOCIETY (Kenosha, WI)
Chairman of the Planning & Program Development Group, Member of the Board Management Council, Responsibilities included formulating and overseeing the strategic framework, vision, mission, board directives, strategies, overall goals and supporting budgets; Appointed by two different Society Presidents; Responsible for supervising the drafting of the annual strategic framework and planning document; Provided “hands on” guidance to staff, committees and task forces in the preparation of the annual operating plan and budget, which exceeded $6M. The Board Management Council was a six-member group within the Board of Directors, responsible for coordinating the work of the operations and planning groups, establishing agendas for meetings, managing the training and development of board members, and monitoring the relationship between the board, committees and staff. ACCOMPLISHMENTS: Involved in conducting growth and brand awareness studies, contracting with Harris Interactive and Qualcore; Introduced new metrics to measure ROI on various programs managed by committees and staff; Made research-based decision to adopt a more contemporary DBA name; Directly involved in the interviewing and hiring of a new “change agent” CEO;
2003 to 2004
TEXAS JOB CONNECTION (Richardson, TX)
Sales Manager and Media Consultant: Responsibilities included interviewing, hiring, and managing and motivating a sales team of seven representatives, selling display recruitment advertising to companies large and small; ACCOMPLISHMENTS: Increased average monthly sales from 2003 to 2004 by 53%;
1999 to 2003
THOMPSON CREATIVE (Dallas, TX)
Regional Sales Manager: Responsibilities included marketing custom and syndicated radio jingle/ID packages, commercials and production music to radio stations in a 20-state territory; Designed and created many of the company’s marketing materials; ACCOMPLISHMENTS: Increased sales by an average of 11% per year; Top producer 2000 and 2001;
EARLY CAREER SUMMARY: Over a decade as a business owner in the wireless telecommunications industry, managing as many as 11 direct reports; Field sales of office equipment, including copiers, facsimile machines, personal computers, and money processing equipment;
EDUCATION: Strayer University (Nashville, TN) * Palm Beach Jr College (Lake Worth, FL) * North Texas State University (Denton, TX) * 36 hours of marketing and organizational management classroom training at American Society of Association Executives national conferences;
COMPUTER SOFTWARE PROFICIENCY: Microsoft Office (Word, Publisher, Powerpoint, Excel, Outlook), Photoscape, Adobe Acrobat 8.0, Finale Notebook, Audacity, ACT (CRM), Aptify (CRM);
COMMUNITY OUTREACH/VOLUNTEER WORK: Conducted a SWOT analysis and business or marketing plans for Safe Haven, YWCA of Middle Tennessee, Boys & Girls Clubs of Middle Tennessee, Tennessee Women’s Theater Project, and the framework for a leadership development program for 94.1 FM, The Fish; Founder, Board Member, and Director of Music for Nashville Singers; President of the Harborview at Cheswicke HOA;
PROFESSIONAL AND OTHER AFFILIATIONS: American Society of Association Executives, National Academy of Recording Arts & Sciences, American Society of Composers, Authors & Publishers, Gospel Music Association, Contemporary A Cappella Society of America, Barbershop Harmony Society, Association of International Champions, Chorus America;
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RECOMMENDATIONS
“Todd is a dedicated, driven producer who delivers tremendous value to each project. He provides the customer with the tools and strategies they need to succeed, while keeping the company in the public eye. He has my highest recommendation.”
Ed Watson
CEO/Executive Director
Barbershop Harmony Society
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"Todd Wilson is one of the finest executives I have ever hired. He is enormously capable, dynamic and achievement-oriented. Todd brings insight, enthusiasm, and a team approach to everything he does. A real catch for some firm!!!"
Don Harris
Former CEO/Executive Director
Barbershop Harmony Society
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"Todd Wilson is a highly motivated marketing and management professional with broad-based experience and talent. He is detail oriented, visionary and conducts himself with the utmost ethical and professional behavior. I have had the pleasure of calling Todd both a colleague and a friend for the last several years. Todd would be a great asset to any team fortunate enough to have him and I highly recommend him. ”
Katie Gillon
President/Owner
The Gillon Group
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“Todd has been an incredible asset to the Barbershop Harmony Society. He has brought new ideas to an organization that remained relatively unchanged (and undeveloped) for 50 years, moving the marketing and membership into the 21st century. With his guidance, a struggling non-profit has modernized their practices and technology, creating a significant web presence for recruiting and existing members. His strategic focus, new ideas, and leadership will be remembered far into the group's future.”
Chris Rimple
Area Vice-President
Music Software & Services
RealNetworks
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“While serving as Marketing/Public Relations Committee Chairman for the Barbershop Harmony Society, I worked closely with Todd Wilson, Director of Marketing, on many marketing/public relations initiatives and projects. His innovation and hands-on leadership resulted in quantum positioning, brand awareness and image enhancement of the Society. As a long-time marketing professional myself, I consider his vision, attention to detail, perseverance, and professionalism to be an inspirational model for success in the marketing arena. I would heartily recommend Todd as a highly-valued leader of any Marketing team."
Clark Abrahamson
Marketing
Mosaic/Disney
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"Todd is one of the hardest-working people I've ever known. His passion for marketing and limitless, creative energy are a potent combination; he has a constant stream of innovative ideas which have served to raise the profile of the Barbershop Harmony Society and the perception of the barbershop art form world-wide. He is very knowledgeable and would be a tremendous asset to any organization."
Michelle Nikolai
Former Public Relations Manager
Barbershop Harmony Society
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“My three years working for Todd were a pleasure -- he had perfect manager's touch for me. He tackled an incredible work volume but I could always rely on high quality input and work products from him before deadline. Todd was never at a loss for creative new approaches and outside-the-box ideas, but was grounded in best practices. He always knew everyone and everything that was going on and always seemed a step ahead of the game. He's a great guy, too!”
Magazine Editor
Barbershop Harmony Society
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Download a copy of Todd Wilson's resume in Adobe PDF format HERE
